In order to really have an effective web presence, you need a data-driven website. It should be:
• Able To Map The Customer Journey
• Measure & Analyze Your Marketing Efforts
• Automated Marketing & Sales
• Grow Your Revenue
Your website needs to be part of a holistic marketing approach, not a one-off project that costs an arm and a leg.
Zulsyazwan Md Den Khairul Akmar Baharudin
Most pastors have no clue what percentage of the men they lead are using porn, or what the divorce rate is among married couples in their church, or how many in the church are addicted to drugs, cigarettes, violent video games, alcohol, gambling, etc. but DO know exactly what their attendance was last Sunday.
Because we measure what matters to us.
We have a discipleship problem for a very simple reason – we’ve equated numerical growth with success, and relegated the very mission and purpose of the church to secondary (at best) status. The modern, western church is, for the most part, prayerless, powerless, biblically illiterate, and indistinguishable from the world in our lifestyle. We’ve become solely defined by grace, because that’s all we’re comfortable proclaiming. Only when we repent of the heresy of “Go ye therefore and grow the church”, and commit ourselves to becoming remade in the image of Christ (rather than just admiring Him), will we see the kind of radical transformation Jesus promised us.
Getting materials ready for our first Pastor’s Council meeting here at LifePointe… Looking over old files and thinking of the many exceptional Council members/Elders I’ve had the privilege of working with over the years. You men have been true Kingdom leaders and a blessing to me – more than you know – and I pray for you regularly. So to Tom Gray, Stephen Aylward, Eric Surprenant, Stan Rzonca, Jack Drake, Ray Bennett, Bill Unger, Steve Jakob, Len Milliron, Dan Bachand, Dan and Doug Condon, Marshall Coleman, Dean Boardman, Aaron Croteau, David Higgins, Leo Perry, a genuine “Thank you” for putting up with me!, and for helping me grow as a leader myself.